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ABOUT
   i. what is "in the NOW"?
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in the NOW is...

...about finding the balance between pieces of clothing that are modern and new, and yet, easy and familiar at the same time. Simply put, in the NOW is about vintage inspired clothes...

RUSSELL BENNETT, DESIGNER

Born in England, all Russell ever wanted to be was a fashion designer since the age of eight...except for a brief couple of weeks where he thought he should be a pilot. However, clothes were what he was truly obsessed with and passionate about.

After high school, Russell went on to college at Kingston to study clothes. As Russell tells it, "it was like a dream come true...actually, it was a dream come true". Upon graduating, Russell learned of an opportunity to go to Milan to be an assistant to another English Kingston alum at a label called Basile. On his birthday, November 24th, Russell got the job and started packing his bags for a new life in Milan.

Three years later, in 1983, Russell met Franco Moschino just as he was starting his own line, and was invited to be his assistant. The two had an immediate connection...they simply clicked! At the time, the company was very small - only five people - and there was lots of work, but he loved it. There was not a more perfect job for Russell than working at Moschino. In all, Russell went on to work with Moschino for a total of 8 years before following his dream and moving to New York.

After arriving in New York in 1991, Russell joined Maklihon, the parent of "in the NOW", to develop private label groups for leading American stores such as Barney's, Bergdorf Goodman, Henri Bendel, and others. Within two years, Maklihon and Russell set out to develop a branded collection and to develop his own signature collection. For the next six years, they went on to produce innovative designs and developed a devoted following that continues to this day. Over the years, the combination's experiences culminated in the development of "in the NOW", a vintage inspired contemporary sportswear collection, that is as its name says...in the NOW!

To this day, Russell continues to produce sophisticated designs with the same subtle elegance that established him as a pioneer in the industry and has led to his acclaim by industry veterans and established fashion publications as Vogue magazine and Women's Wear Daily.

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