about

in the NOW is...

About finding the balance between pieces of clothing that are modern and new, and yet, easy and familiar at the same time. Launched in 2000 and originally designed by Russell Bennett, in the NOW, takes its cues from vintage inspirations and modernizes them with today's sensibilities.

Easy and effortless, in the NOW is regulary featured in publications such as Women's Wear Daily, Elle, Lucky, and Cosmopolitan and is sold at leading boutiques throughout the United States. in the NOW has recently expanded its distribution to include countries such as Japan, Ireland, Indonesia, and Canada.

Today, in the NOW is designed by Marija Saric. Inspired by her travels around the world and her European heritage, Marija has taken our storied past and infused it with her own sensibilities. Yet in the same breath, she continues the collection's tradition of effortless dressing and vintage vibe.

» Press Book
» Join Our Mailing List
» Employment & Internship Opportunities